Did you know South Dakotans use happy emoji more than any other state? We love to smile IRL and in the digital world! #SmilePower!
Emojis—small digitals icons used for expression—are used by 92% of people online. They are digital facial expressions and gestures that can illustrate everything from chattering teeth to a LOL grin.
What’s behind this new communication? Here comes the science!
• Emojis provide understanding.
If a person can’t perform gestures with the spoken word, the message becomes unclear to listeners, according to speech researchers. Emojis do what expressions and gestures do in face-to-face communication. They influence how our text is interpreted. Saying “Congratulations!” with a smile is much more effective than wishing well with a blank face.
• Emojis create connection.
It’s no surprise that the 8 of the most frequently used emojis are faces. Smiles—and facial expressions in general—are contagious. It’s human nature to smile when we see others with happy expressions. When we look at a smile online, our brain lights up the same way as if we saw a person smiling in real life. This reaction causes mood changes, and we might even alter our facial expressions to match the emoji’s emotion.
• Emojis are easy.
Out with the LOL and ILY, in with 😄 and 😍. Not only are emojis faster than typed-out shortcuts, they’re a better fit for what they’re trying to say. For instance, it’s much easier to insert 😂 than to type, “I am laughing so hard that I’m crying!” Emojis are brief, cut down character counts and get straight to the point.
What do you think about this new visual language? Tell us (or show us!) how YOU feel about emojis!